Industry Facts and Figures

U.S. companies spent $173 billion on advertising in 2010. Many traditional forms of advertising are losing market share because of the internet, DVR's, non-newspaper readers, and satellite radio. Today's consumer is traveling more than in the past and the average 25-54 year old is spending nearly 19 hours a week in commuting. The need for clear, concise, and effective advertising is catapulting outdoor advertising in the eyes of business executives.

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