The Top Ten Questions to Ask a Franchisee

1.Why did you choose this franchise?

2.What are the 3 things you like best about the franchisor?

3.What are 3 things you would change?

4.Did the franchisor keep all of their promises?

5.What is your market area like? (Does it compare to what you are looking at?)

6.How was the initial training?

7.Tell me about the ongoing communication you receive from the franchisor?

8.Do the franchisees works together?

9.How open is the franchisor to changes and new ideas?

10.Is your ROI meeting your expectations?

I think you will find that franchisees will be willing to openly discuss your issues and are a great source of information. Keep in mind that in all franchise groups you will find franchisees who are wildly successful, people building a good business and people who have complaints. Is there anyone similar to you in the group you interviewed? That could be a model for you and a good indication of how you’d do in that franchise system.

If at all possible, I believe you should interview them in person; this allows you to get a better understanding of the person and see firsthand how they run their business.

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